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This project was developed in cooperation with “MCA & Partners” for Fiat Auto (Advanced Design Area). It was aimed at interpreting the future car market by analysing it from several points of view, in particular the farthermost and most detached from the automotive sector. Our proposal, that was “alternative” to the current view, strongly underlined themes and values that in time have proven predominant in this sector. Our analytical and interpretative efforts eventually resulted in six concepts useful to the development of new interiors for cars belonging to the B segment. |