Girmi : Laika Pet Food Processor

This idea was developed in the frame of the contest “Idee che frullano per la testa” aimed at relaunching the Girmi trademark on the market. We proposed to pursue diversification by identifying new potentially interesting, continuously growing targets (pet lovers) to aggressively come onto the market with a new and innovative product. This would be developed using the best of Girmi's experience and competence. This is how “Laika”, the first pet food processor, came into existence! Laika is an electric household appliance made in rubber and aluminium (the first in its sector) that chops, mixes and heats pet foodstuff. User-friendly and safe, it can be easily washed and stored in the fridge immediately after use.