Mini Design Award 2007
The future of the city : slow or fast?
Places, signs, metasigns : or rather the city that communicates.

The city is today an entity in expansion looking for its identity. In the future the awareness use of technologies will harmonize slow moments (intimate) and fast moments (business, information, transports and services): the communication won’t be invasive, but spread in the web; what was local will become global. “Gianduia”, sign of historical, cultural and behavioural identity of Turin and of its inhabitants, with RFID technology, is becoming a service of useful and concrete information: talking tags distributed around in the territory in order to describe the city, its activities and its people. Visit and live in Turin will become an exclusive experience.